Mary McMath / North Atlanta Real Estate

Your Brand, Built

A complete visual identity and content system. Everything you need to show up with consistency.

Your Feed

Same Energy, New System

You already post consistently. The difference is a visual system that ties it all together.

Today

Pink
Hot pink
Dark
KW Blue
Gold
Green
Magenta
Gray
Orange

With Your Brand

Expert
Sold
Local
Tip
Quote
Personal
Insight
Listing
Expert
Your Palette

Five Colors That Are Yours

Rose, navy, gold, cream, and blush. They work together across posts, stories, and graphics without competing.

Rose
#C9929D
Navy
#1B2A4A
Gold
#C5A55A
Cream
#FFF8F0
Blush
#F5E1E5
Headlines
Playfair Display
Your serif. Listing headlines, quotes, and titles. Premium without being precious.
Body + Labels
DM Sans
Your sans-serif. Captions, descriptions, and everyday copy. Clean on mobile.
Space Mono for tags

Warm Light

Natural light, golden hour when you can get it. No harsh flash or fluorescents.

Clean Frame

One subject, one message. Let the photo breathe. Declutter before you shoot.

Your Brand First

Your colors and fonts lead every post. The KW logo doesn't need top billing.

Your Content System

Four Pillars, One Feed

Every post falls into one of four categories. The number shows how many times per week to post each type. Each pillar has its own templates in the generator.

📊

Expert

Market data, buying tips, process explainers

2x
per week
🏡

Proof

Sold homes, client wins, testimonials

1x
per week

Community

Local restaurants, events, neighborhood love

1x
per week
💬

Personal

Behind the scenes, family, real moments

1x
per week
Posting Rhythm
5 Posts Per Week
One post per weekday. Each day has a purpose.
Mon
Community
Tue
📊
Expert
Wed
🏡
Proof
Thu
📊
Expert
Fri
💬
Personal
+ Daily Stories
3-5 Stories a day. Quick videos at showings, polls, local favorites. Stories keep you visible at the top of the feed between posts, and Instagram now lets viewers share your Stories to their own followers.
Why This Schedule Works
2x
Follower growth rate when posting 3-5x/week vs. 1-2x/week
Buffer, 2.1M posts analyzed
Tue-Thu
The three highest-engagement days on Instagram across all industries
Sprout Social, 2.7B engagements
4.1%
Engagement rate for real estate carousels (vs. 3.0% for Reels)
Hootsuite Real Estate Report
80/20
Value-to-promotion ratio. 4 of your 5 weekly posts give before they ask.
NAR + industry consensus
Your Post Generator

Make Posts in Minutes

Pick a template, add your photo and details, download a finished graphic. Already in your brand.

Mary McMath
Just Listed
4825 Timber Ridge Dr
East Cobb / 4 BD / 3.5 BA / 3,200 SF
$685,000
New Listing
Sold
The Parkers
Found their forever home in Roswell after 3 weeks on the market.
3
Offers
$12K
Over Ask
Mary McMath
Client Win
"
The right home doesn't just check boxes. It changes your morning.
Mary McMath
Mary McMath
Quote
7 post types / 26 designs / 6 style variants
Open Your Post Generator